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Hair straightening in Dubai through three smoothing protocols that discipline frizz and bring back shine while your hair keeps its movement.
Smooth hair should still feel like hair. The March14 Hair Studio offers three signature protocols, from a keratin treatment to hair botox and our Coconut Cold Treatment, each chosen after a close look at the condition of your fibre, so frizz is disciplined and shine returns while flexibility and natural movement stay intact.
The most delicate form of straightening we offer. It disciplines frizz and smooths the hair without heat, working at room temperature to preserve the integrity of every strand.
A smoothing and straightening treatment that removes frizz through a chemical process, for a sleek, reflective finish. Because it works on the hair chemically, we pair it with Kérastase care chosen for your hair.
High performance smoothing with a refined, professional approach. Next generation keratin complexes, free from harsh ingredients, bring smoothness, humidity control and reflection while the hair keeps its flexibility and movement.
For hair affected by bleaching, repeated colouring, heat styling or chemical straightening, smoothing can be paired with Kérastase repair from the Résistance, Chronologiste and Chroma Absolu families, prescribed after a scalp and fibre diagnosis in the Kérastase Haircare Lab.
Established in the world of international celebrity, March14 was designed to replicate the high-stakes environment of professional sets and backstage editorial productions.
Led by celebrity hairdresser Essa Makhoul, this premier Dubai salon offers expert coloring and styling supported by Kérastase science.
Recognized as one of Dubai’s top stylists, Essa Makhoul is a global reference for celebrities and fashion houses. He is renowned for his ability to instantly analyze a client’s features and design flawless transformations.
March14 is a L’Oréal Professionnel and Kérastase Hair Salon, where both transformation and care are treated at the highest level. All colour services, from blond highlights and balayage to full transformations, are carried out with L’Oréal Professionnel systems for maximum performance.
Inside March14, clients have access to the Kérastase Hair treatment Lab, a system that creates tailor-made concentrates mixed on the spot by the hairdresser. Each blend is designed around hair & scalp condition, hair strength, and hair goals, with visible results from a single treatment.
Hair Colour Transformation
Hair Lamination
The March14 Global Blond is Dubai’s signature for precision highlighting, performed by a celebrity L’Oréal Professionnel colourist trained in Paris. Hair is lifted safely from root to tip with L’Oréal and Kérastase systems, with no toner masking flaws, for a cool, luminous, yellow-free blond that keeps its elasticity and grows out seamlessly.
Backstage-inspired colour work treated with technical precision inside an official L’Oréal Professionnel and Kérastase environment. The seasonal Terra Caramel collection layers bespoke amber and gold highlights, while hand-painted balayage mirrors the hair’s natural movement for refined, low-maintenance dimension that grows out without a hard line.
Finishing led by stylists trained on backstage sets, international fashion shows and red carpets. Coloured, highlighted or extended hair is styled with Kérastase Chroma Absolu, Blond Absolu or Résistance, while textured hair is shaped with Curl Manifesto or Nutritive systems, for definition, movement and a polished hold.
Every appointment opens with a full consultation of the hair’s natural movement, growth pattern, scalp health and porosity, shaping a cut that holds its structure and complements facial proportions. Kérastase Hair Lab treatments, including Fusio-Dose, prepare and protect the fibre beforehand so the finished cut sits clean and reflects light evenly.
Every set is analysed for thickness, shine, elasticity and cuticle direction before it’s coloured, toned, highlighted or shadow-rooted in-studio to blend seamlessly with natural hair. As a full-service studio, extensions combine freely with colour, gloss or straightening for one cohesive, healthy result.
A dedicated diagnostic space inside the studio where scalp condition, fibre strength and long-term hair quality are assessed using the full Kérastase in-salon ecosystem. Protocols range from Chronologiste caviar treatments for shine and elasticity, to Genesis, Densifique and Spécifique Anti-Chute for density loss, to Résistance and Chroma Absolu for damaged or over-processed hair.
Three signature protocols cover every need: the heat-free Coconut Cold Treatment disciplines frizz at room temperature; Hair Botox removes frizz and straightens for a sleek, reflective finish; and Keratin Therapy delivers high-performance smoothing with next-generation, harsh-ingredient-free complexes that keep hair flexible and full of movement.
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A personalised, non-invasive scalp programme built on high-resolution scalp diagnostics and the Kérastase ecosystem. Electrode stimulation, microcurrent therapy, oxygen serum infusion and red light therapy work together to support the scalp, help re-energise weak follicles and encourage a healthier environment for growth.
No. The formula works at room temperature, which makes it the most delicate way to discipline frizz while preserving the integrity of every strand.
Yes. Hair Botox removes frizz and straightens the hair through a chemical process. It does not repair the hair, so we pair it with Kérastase care chosen after a diagnosis of your hair.
Hair affected by bleaching, repeated colouring, heat styling or chemical straightening is treated with Kérastase Résistance, Chronologiste and Chroma Absolu, chosen after a full scalp and fibre diagnosis.
The Caviar Treatment uses the Chronologiste Caviar Ritual to restore softness, shine, strength and overall fibre quality. It is ideal for damaged, coloured or chemically processed hair.
Discover every discipline of our hair salon in Dubai, from precision cuts to blonde highlights, or book your keratin treatment at March14.
Every treatment at March14 begins with a conversation. Tell us what you’re dreaming of, and our specialists will tailor the rest.