Before March14: How Ruby Barreau Built Her Name With Icons

Long before March14 Beauty Residence opened its doors in Al Quoz 3, Dubai, founder Ruby Barreau was already working inside a world most clients only see from the outside. Backstage, in private suites, and in the hours before an appearance, she was responsible for the hair, the skin and the finish of women whose faces would be seen by millions.

Those clients were part of her career before March14 existed. Their trust is what shaped what she built next.

The request was often simple: we want Ruby

Working with Jennifer Lopez, Kendall Jenner, Khloé Kardashian, Georgina Rodríguez and many others, the brief frequently came down to a single name. Many other clients remain private, and they stay that way.

They chose her because they knew how she worked. Disciplined. Technically skilled. Deeply invested in understanding beauty rather than simply performing it. She knew the brands, tested the formulas herself and researched every solution before putting it anywhere near a client.

Reputation built by word of mouth

That kind of trust does not travel through advertising. It travels from one person to another, quietly, in an industry where a recommendation carries more weight than any campaign. One client led to the next, and the next.

It is also why she still works with many of them today, often as a consultant rather than in person. What they want is her judgement: which system, which formula, which approach, and why.

March14 came from the same way of thinking

March14 Beauty Residence was created by taking everything behind that personal work and applying it to an entire house. The formulas. The professional systems. The technologies. And the teams, each one selected personally.

This is the thinking behind the March14 Chart of Excellence. There is rarely one beauty system that suits everybody. Different hair, different nails, different skin and different lifestyles need different technologies. So rather than building an identity around a single method, March14 curates carefully selected professional systems and keeps testing them.

Technique. Performance. Safety. Innovation. Personalisation. Quality of result.

What it means for a client in Dubai

It means a client does not have to know which colour system, lash adhesive or nail technology is right for them. That decision has already been made by someone who has spent a career being held to an exacting standard, and who will not put a product into the Residence she would not use herself.

Today Ruby continues to work directly with celebrity clients and also provides complete beauty teams for them, while the Residence in Dubai runs across two floors and 3,500 square feet, bringing the Hair Studio, Nails Theatre, Lashes and Brows Atelier, Spray Tanning Studio and Body and Details under one name.

That standard now lives in Dubai

March14 did not create this story. It gave it a home. Everything learned inside that world now sits inside one Beauty Residence, available to every client who walks in.

You can read more about the founder in The March14 Story.

Visit the Residence

March14 Beauty Residence, Al Quoz 3, Goshi City 2, Dubai. Telephone +971 58 554 6222. To book an appointment, get in touch here.